Web ME.0, Consumers take control

In 2010 consumers will gain control. We will see the birth of Web ME.0 where everything is about me, the consumer. Its the web the way I want it, not the way someone wants me to see it.

Gone are the days of a brand deciding for me, deciding how/when/where/what message I see. Gone is Web 2.0. Brands must now play by the consumers' rules.

Web ME.0 is:

• Destination Free. I don't have to visit individual sites because all information flows to me.
  
• Filtered. I see what I want, when and where I want to. None of the stuff I don't want.
  
• Walled. I only interact with the people with whom I want to interact. Maybe its lots of people in an open format, like twitter. Maybe its just my closest friends, like Facebook(or something like Facebook used to be since they are foolishly breaking down the wall just to make a buck.) But I get to choose who.
  

So where does advertising exist in this consumer controlled digital world? It doesn't, at least not in the form that we currently call advertising. Advertising is dead and companies that are still trying to make money based on the old model are dying with it. 2010 will be the nail in the coffin.

Consumers are in control.

Blogging for an A

It has been a long time since I have blogged. I have been consumed with another project that has consumed all of my free time. Should be launching it soon.

The time off has made me think about how I blog. And I have decided to change my blogging habits. Before, I only blogged when I felt like I had something really intelligent to say. I took a long time to think about a post because I wanted get it just right. And sometimes it took a long time to write those posts as if I were writing a small Thesis for some Masters Degree I will never get. I feel like this way of blogging has limited me and my ability to get my thoughts out. A lot of great thoughts have fallen by the wayside.

But that's all going to change starting now. From now on, blog post will be:

• Shorter
• More frequent
  
• A way for me just to get my thoughts out on a given topic
  
• Written in the moment
• To the point
• More of a brainstorm
• How I think the digital world IS changing
• How I think the digital world SHOULD change
• An exploration of my thoughts

I am not saying I won't take the time to write good blog posts. I am just going to let my blogging and thoughts flow a little more freely than before.