Gone are the days of a brand deciding for me, deciding how/when/where/what message I see. Gone is Web 2.0. Brands must now play by the consumers' rules.
Web ME.0 is:
- Destination Free. I don't have to visit individual sites because all information flows to me.
- Filtered. I see what I want, when and where I want to. None of the stuff I don't want.
- Walled. I only interact with the people with whom I want to interact. Maybe its lots of people in an open format, like twitter. Maybe its just my closest friends, like Facebook(or something like Facebook used to be since they are foolishly breaking down the wall just to make a buck.) But I get to choose who.
Consumers are in control.