Monday, January 26, 2009

Whats the first tool to start with?

I often get asked, "What's the first social media tool or technology my brand should start with?" My answer is always none.

Tools and tech are not the place you start.

Start with Objective, Strategy and Audience. Once you have defined those three very important things, they will help you decide which tools are right for your marketing plan.

And with each new tool that you discovered or are considering, ask yourself these three questions:
  1. Does it help me accomplish my objective?
  2. Does it fit with my strategy?
  3. Will it help me communicate with my audience?
If the answer is no, then don't use it. It will just waste your time.

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