Option Overload

There are simply too many options on the internet.  Too many hotels, too many books, too many shoes, shirts, pants, blogs to read, sites to visit.  You name it, there are too many choices to choose from and its becoming harder and harder to navigate.  The noise is confusing the good stuff.  The long tail has exploded and its only getting worse.  We are heading to option overload.

Many sites have attempted to filter it all for us.  But they still show you every option that is available just broken down through filters.  Its still to many options.

I don't want to see all of the options any more.  I want to see the best options that are most relevant to me.  Of all the popular clothing out there, show me the top ones that interest me the most.

Figure out a way to NOT show me the ones I don't want to see. And do it without me having to tell you. (I know, somehow you will have to figure out how to read my mind).  Don't give me all the options, just the ones I will like.  Let me choose from those and only those.  Forget the rest.

Long Tail Surfing

The Long Tail is so BIG, you can't possibly navigate it by yourself. Even with great filters, its just too big a job on your own.

It must be a collective effort. With each person surfing individually and sharing with the group. This sharing from person to group will introduce people in the group to new things that they will then share with new groups(if its worth sharing). This cycle from individual to group and back to individual is the future of the Long Tail Surfing.

Enabling this cycle is the future of internet retailing.