The World Needs Another Search Engine.....

....Like It Needs Another Energy Drink.

There are a million energy drinks out there, but no one, no matter what they try, can even put a dent in Red Bulls sales.

The search world is the same story, just with different players. Google owns search(67% worldwide) and not even Microsoft's Bing will put a dent in Google dominance. Everyone else can see this, so why can't Microsoft?

Maybe the same people behind Bing are the same people who thought the Zune was a good idea?

Microsoft is in the business of trying to compete with companies who already own a category. They need a new business.

Microsoft needs to be in the innovation business, and they have the money and power to do it.

Monday's post will be an idea on how Microsoft can innovate.