Don't confuse Buzz with Marketing

Just because people are talking about something, or interested in something, or buzzing about something doesn't mean they are willing to part with their money and buy what you are selling.

Marketing is the alignment of products and needs.  Buzz is just something that is interesting.

For example.  William Hung. (If you don't know who William Hung is, go to youtube and watch this video. http://www.youtube.com/watch?v=pSeNDklE0Vc ).

The media and everyone else was following William around wondering what he would do next.  Wondering if he would put out an album (Which he did called Hung for the Holidays).  Everyone was talking.  His videos went viral.  But that doesn't mean they were going to buy anything or that he would ever make it in the music business.

Sarah Palin is the William Hung of the 2012 Presidential Race.  The media is following her around and wondering what she will do next.  Will she run?  Everyone is talking.

People talk about them.  Blog about them.  Facebook about them. 

They make for good TV and are interesting to watch.  Interesting like Jersey Shore.

But at the end of the day, its Buzz.  Its not marketing.  When compared with how many people are talking about them, very few are willing to actually buy something.

Priority Tasking Not Multitasking

Multitasking.  I don't believe in it.  You can't do two things at once.  Its impossible.  I wise person once said:

"The man who chases two rabbits, catches neither", Confucius.

You can't chase two rabbits because they will run in opposite directions.  When a lion hunts it picks out one zebra to chase.  (That's why zebras have stripes.  To make them blend together and make it hard to pick out just one.)  The lion focuses on that one zebra and chases that one zebra, even if another crosses her path.

I am amazed at the number of job descriptions that are looking for people who are good multitaskers.  They might as well include in the job requirements "Must be able to chase two rabbits".  Notice it says chase two rabbits and not catch two rabbits.

People who are good multitaskers are often good at the chase.  They look like they are very busy running around chasing rabbits.  But they never catch any (They never finish anything).  I'd rather work with someone who can catch rabbits, not just chase them.

You can catch both rabbits, but you have to focus on them one at a time.  Once you have caught and caged the first one, you can then focus on the second one.  Maybe this could be called sequential tasking or priority tasking.  But not multitasking.

Website Compatibily Fail

I came across a website the other day that gave me this warning.

If this is your website you have failed and need to develop a website that is compatible with all major browsers.

I was using Firefox, which accounts for about 22% of users.  Your website should be compatible with it. 

IE only accounts for a little more than half of browser use.  That means that half of the users that come to this site, see this warning.  And just because the warning was posted, telling people to go use a IE, doesn't solve the problem that your website is poorly designed.


Signs, arrows, warning popup boxes, and other quick/lazy band-aids don't fix a poorly designed site.

Virante Link Analysis Tool

Came across a very interesting article today by Russ Jones, the CEO of Virante.  The article illustrates a possible example of how Google could be analyzing your link profile.

The Wikipedia Model

The Tool

I think what is most interesting to me is his thought process and the simple algorithm  he applied to analyzing the link profile.  Things like

• "we determined how many OTHER links occurred within 300 characters before or after that Wikipedia link on the page."

A simple yet effective way to look at where a link is on the page and helps determine if its in the body content or in a linked side bar.

And a final point "If you are manipulating the link graph, it is pretty easy to see it. If Virante can see it, so can Google."  Google has lots of engineers hard at work at this and they are a lot smarter at analyzing a web page then we give them credit.

I have been going through this study/slide presentation that Susan Weinschenk created. Its got a lot of great info on the psychology of why people do certain things and how it should affect your web design and strategy.

http://www.businessinsider.com/100-things-you-should-know-about-people-2010-11

I especially liked:

#1. You have Inattention Blindness
#10 You Want More Choices and Information Than You Can Actually Process
#33 Bite-Sized Chunks Of Info Are Best
#36 People are Inherently Lazy
#38 Even The Illusion Of Progress Is Motivating

Information Overload - Ecommerce

I came across this study on information overload recently and wanted to highlight a few points from it.

SOLVING THE INFORMATION OVERLOAD PROBLEM: THE
ROLE OF UNCONSCIOUS THOUGHT IN ENHANCING ONLINE
PURCHASING DECISIONS

"This assumption implies that people who have made a good decision often experience a high level of satisfaction during and after the process. Thus, in this study it is reasonable for us to use satisfaction with the decision as our measure of decision quality."

"H1: When one is dealing with rich information, using unconscious thought results in better decision quality than using conscious thought."

"H2: When one is dealing with rich information, an increase in the total quality of the information leads to an increase in the quality of the decision."

"H3: When one is dealing with rich information, an increase of the quantity of the information results in a decrease in the quality of the decision."

"When the information supply exceeds the information processing capacity, an individual usually has difficulty in identifying the relevant information, becomes highly selective, ignores much of the information, and fails to reach a satisfying decision."

"H4b: When one is dealing with rich information using unconscious thought, the greater the quantity of information, the higher the quality of the decision."

Worth Reading - Burn The Ships and Hail Mary’s…

Just read this great blog post.

Burn The Ships and Hail Mary’s…


"Unless you’ve got the basics of food and shelter sorted and a break from the relentless calls of the credit card companies that gave you the easy credit in the first place…
You’re not in any state, to start a business."