Why the White/Gold (No, Blue/Black) Dress Went Viral

Why in less that 24 hours has this dress gone viral, nearly melting the internet in an attempt to determine if its white/gold or blue/black?

There are two reasons.  

1. Its polarizing.
2. Everyone has an opinion.

There is no gray area here (pun intended).  You either see a white/gold or a blue/black dress.  And you can't possibly understand how someone else could see it any different than you.  People are arguing about it on Facebook, Twitter and in the office.

If you want people to talk about something, make it polarizing.  Make it so that everyone has an opinion about it and that there will be difference of opinion.