Yesterday, Google announced via its blog, that it had made some changes to its algorithm. For certain queries, they are going to show more results from a specific domain. In their own words, "For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site:" It looks like it will mostly only effect the results for Big Brands but not the small ones.
Its sounds like a great idea for companies who are trying to manage their reputation online. It will be easier for them to dominate and get more of their own, and therefore more positive, results in the top ten.
What if I am a user who is looking for what others think about the company and not what they think of themselves? I will have to dig a little deeper and may need to go to the second and third pages to get someone else's opinion. Not a big deal, but still pushes down possibly important info.
There are some good things to this and some bad. For some users it will be helpful to see more results from the Big Brand domain. For others though, it will be less than helpful. And I am not sure there is any good way to distinguish between the two users searching for info on a big brand.