My personal information is not a commodity. Its easy to think of it as a commodity because its so easy to put it a neat little digital box that is easily stored in a database or transferred from one database to another, much like you would with a barrel of oil sold on the commodities market.
But no matter what form its in, or how easy it is to box up and ship it off, its still mine. Even if you store it for me. Even if I use your site and a partners site. Its still mine. Its a piece of me. You can't have it. You can't take it from me, even if you promise a more "Instant Personalization" of the web.
I would like to see the web more personalized, but it must be done the right way. With my permission and my say as to how, when and where its personalized.
Opt in, not opt out.
Sunday, April 25, 2010
Friday, April 23, 2010
Facebook, Trust and Insanity
Users have been quick to reject the new changes that Facebook has implemented over the last few days. Honestly what did Facebook expect? They've been down this road already with other privacy changes.
Einstein is quoted as saying "Insanity: doing the same thing over and over again and expecting different results."
Are they insane? Did they really think they could slip the recent privacy change past the users, opt everyone in and that no one would notice? They seem to fit Einstein's definition of insanity if you asked me.
I am sure that if you asked, they would argue that this is different because the changes benefit the users. It doesn't matter if the new features are the greatest thing since Farmville. It feels like a violation of trust and users will never be able to see past how they feel. They will never see the benefits of the new features now matter how great they are. Its not different and Facebook just doesn't get it.
Quite frankly it blows my mind that someone at Facebook didn't take the time to think through the launch of the new features. Did anyone ever stop and ask, "Hey, what do you think the users will think of us opting them in to sharing their personal info with third part websites?" Facebook is so far out of touch with the people that use the site it beyond laughable.
What would I have done if I were in charge of the launch? From the get go, this is positioned ALL WRONG. Did I mention that we have been down the privacy road before? Because of previous debacles, users don't trust Facebook to make changes in their best interest. So any new change, is automatically assumed to be bad by the user. Facebook as a brand, is seen by its users as disconnected, uncaring, not trust worthy and pretty much serving its own best interests in order to make money.
I would start a campaign to rebrand Facebook. Show users that Facebook actually cares about them and values them as users. Show them they can trust Facebook and its management. And it can't be a half hearted marketing stunt. It needs to be a genuine effort to connect with the people who use Facebook. Set up forums for people to air their grievances, email address with actual people on the other end to help people with their accounts and just start some good old customer service. Something like Comcast Cares. Right now, its impossible to get a hold of someone at Facebook unless you are an advertiser with a budget over $10,000.
"But this could be expensive" you say. Yes, but having a user base that trusts you is key to making money. Lately each new feature has been an attempt to move toward monetizing Facebook. And each new feature has been rejected. No Trust = No Money.
If anyone from Facebook reads this, I would be happy to help you regrow users trust, because right now, no one there gets it.
Einstein is quoted as saying "Insanity: doing the same thing over and over again and expecting different results."
Are they insane? Did they really think they could slip the recent privacy change past the users, opt everyone in and that no one would notice? They seem to fit Einstein's definition of insanity if you asked me.
I am sure that if you asked, they would argue that this is different because the changes benefit the users. It doesn't matter if the new features are the greatest thing since Farmville. It feels like a violation of trust and users will never be able to see past how they feel. They will never see the benefits of the new features now matter how great they are. Its not different and Facebook just doesn't get it.
Quite frankly it blows my mind that someone at Facebook didn't take the time to think through the launch of the new features. Did anyone ever stop and ask, "Hey, what do you think the users will think of us opting them in to sharing their personal info with third part websites?" Facebook is so far out of touch with the people that use the site it beyond laughable.
What would I have done if I were in charge of the launch? From the get go, this is positioned ALL WRONG. Did I mention that we have been down the privacy road before? Because of previous debacles, users don't trust Facebook to make changes in their best interest. So any new change, is automatically assumed to be bad by the user. Facebook as a brand, is seen by its users as disconnected, uncaring, not trust worthy and pretty much serving its own best interests in order to make money.
I would start a campaign to rebrand Facebook. Show users that Facebook actually cares about them and values them as users. Show them they can trust Facebook and its management. And it can't be a half hearted marketing stunt. It needs to be a genuine effort to connect with the people who use Facebook. Set up forums for people to air their grievances, email address with actual people on the other end to help people with their accounts and just start some good old customer service. Something like Comcast Cares. Right now, its impossible to get a hold of someone at Facebook unless you are an advertiser with a budget over $10,000.
"But this could be expensive" you say. Yes, but having a user base that trusts you is key to making money. Lately each new feature has been an attempt to move toward monetizing Facebook. And each new feature has been rejected. No Trust = No Money.
If anyone from Facebook reads this, I would be happy to help you regrow users trust, because right now, no one there gets it.
Monday, April 5, 2010
The Nightly News
I am not sure why anyone watches the news anymore. There are just so many better places to get information from.
Last night, while I was watching a TV show, a commercial for the 10:00 news came on. The headline/teaser was, "Earthquake in southern California, details at 10:00". Not really much of a teaser, since I had already read about all of the details of the earthquake a few hours earlier online. They were just confirming to me that they had nothing to tell me and I had no reason to tune in.
With all of the digital technologies we have, information travels instantly. There is no waiting until 10:00pm for the story. When the plane crashed in the Hudson river a year or so ago, within seconds, someone had taken a picture with a cellphone and posted it on Twitter. Digital moves fast.
I am sure there are many people who still like to consume info in the 10:00 news format. Its the way they always have. Its habit and they like it. But as there are less and less of those people, the 10:00 news format will have to change and reinvent itself. If it doesn't its dead.
Last night, while I was watching a TV show, a commercial for the 10:00 news came on. The headline/teaser was, "Earthquake in southern California, details at 10:00". Not really much of a teaser, since I had already read about all of the details of the earthquake a few hours earlier online. They were just confirming to me that they had nothing to tell me and I had no reason to tune in.
With all of the digital technologies we have, information travels instantly. There is no waiting until 10:00pm for the story. When the plane crashed in the Hudson river a year or so ago, within seconds, someone had taken a picture with a cellphone and posted it on Twitter. Digital moves fast.
I am sure there are many people who still like to consume info in the 10:00 news format. Its the way they always have. Its habit and they like it. But as there are less and less of those people, the 10:00 news format will have to change and reinvent itself. If it doesn't its dead.
Wednesday, March 10, 2010
Albert Einstein
I saw this blog post and thought it was worth noting.
10 Amazing Life Lessons You Can Learn From Albert Einstein
10 Amazing Life Lessons You Can Learn From Albert Einstein
Friday, February 5, 2010
Facebook, A Whimsical Place
Before you start a marketing campaign on Facebook, consider this: Facebook is not a place where serious activities occur.
Proof It's Whimsical
Just look at the activities that users engage in.
Users join groups and fan pages like:
Status updates that have gone viral
You can't market anything serious on Facebook. Its not the place. People don't want to engage in serious, important activities on Facebook. They will therefore ignore any marketing that doesn't fit in with their whimsical Facebook routine. Its the reason ads are greatly if not completely ignored on Facebook. The only ones that get any attention are the ones that advertise games like FarmVille. But that's what people are there for.
If someone is unwinding on Facebook by playing a game about Fish, do you really think the want to have to think about something as serious a Insurance? NO!
There seem to be a few exceptions to this rule. About the only one I can think of is Good Causes. People are willing to participate in a good cause on Facebook as long as its is a legitimate cause and doesn't require much from them.
Everybody wants to have a Facebook campaign because that's where all of the people are. The truth is, most people, while on Facebook are not in the right frame of mind to be marketed and advertised to in a serious way. That doesn't mean that those exact same people won't be open to marketing somewhere else, just not on Facebook. This is not meant to discourage people from creating a Facebook campaign. It just means you have to consider how you are approaching the users on Facebook with your campaign.
Proof It's Whimsical
Just look at the activities that users engage in.
Users join groups and fan pages like:
- Why do we need Algebra? Finding X is only useful if you are a pirate.
- When I was your age, we had to blow on video games to make them work.
- I Join Too Many Groups Because Their Names Make me say.. "OMG, THATS TRUE!"
Status updates that have gone viral
- Girls simply posted a color as their status. It was supposed to be a secret just among girls that they were posting the color of bra that they were currently wearing.
- Doppelganger - People switched their regular profile pic with a picture of a celebrity that they have been told they look like.
- One of the most viral campaigns on Facebook was the Whopper. If you deleted 10 friends from Facebook, you would get a free Whopper.
- Unwind and blow of steam.
- Get away from the routine/burden of daily life.
- Relax and have a little fun.
- Interact with friends.
You can't market anything serious on Facebook. Its not the place. People don't want to engage in serious, important activities on Facebook. They will therefore ignore any marketing that doesn't fit in with their whimsical Facebook routine. Its the reason ads are greatly if not completely ignored on Facebook. The only ones that get any attention are the ones that advertise games like FarmVille. But that's what people are there for.
If someone is unwinding on Facebook by playing a game about Fish, do you really think the want to have to think about something as serious a Insurance? NO!
There seem to be a few exceptions to this rule. About the only one I can think of is Good Causes. People are willing to participate in a good cause on Facebook as long as its is a legitimate cause and doesn't require much from them.
Everybody wants to have a Facebook campaign because that's where all of the people are. The truth is, most people, while on Facebook are not in the right frame of mind to be marketed and advertised to in a serious way. That doesn't mean that those exact same people won't be open to marketing somewhere else, just not on Facebook. This is not meant to discourage people from creating a Facebook campaign. It just means you have to consider how you are approaching the users on Facebook with your campaign.
Thursday, January 28, 2010
The Obligatory iPad Post
Was going to write the The Obligatory iPad Post about my thoughts on the new iPad, but Alan Wolk beat me to it, and did a great job so I am just going to point to his post.
The Obligatory iPad Post
Best line from the post "Yeah, it’s cool and it’d be fun to have one. Sort of the way it’d be fun to have a Lamborghini or some other essentially useless Italian sportscar."
The Obligatory iPad Post
Best line from the post "Yeah, it’s cool and it’d be fun to have one. Sort of the way it’d be fun to have a Lamborghini or some other essentially useless Italian sportscar."
Saturday, January 16, 2010
Stay hungry. Stay Foolish.
Great and inspirational speech given by Steve Jobs in 2005 and Stanford University. Worth the 15 mins to watch.
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